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Pop stars, video game characters and movie leads have long occupied a pedestal in the hearts of their fervid fans. This manifests in many forms - from buying merchandise, coming to live shows and telling the social media wold. Consumers is how fans have been considered in the past, but recently they started creating as Entrepreneurs.
When people both produce and consume goods they are called the prosumer - meaning a portmanteau of producer and consumer. The concept of the prosumer is not new, but with the advent of internet and social media has allowed them to connect more easily amongst themselves and expose their creations on a large scale. Prosumers contribute in many ways to what is now called creator culture: from drawing fan art, remixing videos and writing fan fiction; fans are encouraged more than ever before to actively participate in showing how they care for their idols.
It is something that knows no borders, and it changes the world far beyond lines on a map. But breakout genres such as the South Korean-transcending K-pop showcase exactly what I mean One fanbase uniting over a shared passion can do wonders - and the intense loyalty of K-pop fans has become well-known, with followers flooding social media every day to proclaim messages about their favorite musical groups.
The power of fan communities is truly impressive. These are the communities that have influence over everything from music and fashion, to politics; Photo: Long Nyugen Another example of the power that fans can have on communities was portrayed in a very literal sense when K-pop stans used their social media influence to derail a planned political event.

Virtual fandoms are a converse side of the same coin, pointing to paradigmatic fan engagement in which fans can gather not physically but digitally. Fans are able to connect with each other and share experiences on social media networks, online forums or gaming platforms. Virtual fandoms have become much more widespread, especially with new constraints as a result of the global pandemic. Despite the social distancing protocols, fans have been searching for other ways to connect with fellow enthusiasts who share similar interests.
Virtual fandoms create a single virtual space in which people can publicly brag about their favorite shows, share or post creative works and make friends from around the world regardless of where they live. This virtual environment not only acts as a refuge for fans who might be isolated alone but builds communities between people across vast distances which they can call home and share friendships.
06 - Exploring Fanfiction and Fan Art: Expressions of Fandom Creativity
Two of the most common examples come from fanfiction and, in some cases, creating alternative designs for characters (fanart), both of which use writing to convey love for a character or narrative. Fanfiction - ones that take place in the world created by your favourite movie/book, and fan art (rendering of characters from a series) These fanworks, typically produced by prosumers and distributed through Wattpad, Archive Of Our Own/the OTW or DeviantArt as well as personal blogs/YouTube.

Fandom is more than fans, its a multi-million dollar business StringWriterGuy - Getty ImagesYou buy your fan merchandise with enthusiasm. Merchandise, live events - comics and many products and services serving the varied needs of fans are finding a place in this endemic creative economy. Brands and enterprises are quick to exploit the passion of fans who represent a massive reservoir of enthusiasts.
For example, one of the biggest examples for a fanbase driven franchise is Marvel Cinematic Universe. Via a combination of films, TV series and comics produced in-house by Marvel Studios as well as merchandising partners or gaming studios, they have created an ecosystem that appeals to fans globally.

The world of fan culture is a rich tapestry filled with passion, grievous artwork and unyielding allegiance. Traditionally fans as consumers have now become the creators. They are global figures whose impact transcends borders, industries and even changes culture. Fans express their love through fanfiction and fan art, while franchising continues to swell with content creators in the growing creative economy of being a nerd. With social media, fans have both the power and ability to create change & make this mark on what is happening everywhere.
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